Financial Services organisations now have the ability to target up to 10 million smartphone users with tailored offers and promotions with a unique mobile service launched by 2ergo. Research from 2ergo has revealed that financial service brands are failing to offer mobile websites or promotions to target the hundreds of thousands of searches that are done daily on simple financial search terms via mobile phones. Currently 368K searches are done daily on ‘loans’, however none of the companies on Google’s first page listings have a mobile site. The company is launching its mobile DNA service as part of a package to help organisations that do not yet have a mobile marketing strategy to get campaigns up and running in a matter of days.
The service has been built around 2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 10 years and profiling information such as age, interests and location. Offering a level of customer insight and targeting that has been out of reach to marketers running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers. The package offers marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions.
This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure. To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for marketers who want to launch an effective and targeted mobile campaign in matter of days. To download the guide, go to 2Ergo’s Acquisition guide. John Stevens, group managing director of 2ergo, said, “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile platform infrastructure, meaning finance marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.